So, Kim Kardashian Is Designing the Official Team USA Undergarments at the Olympics
We admittedly get pretty excited to see all the cool uniforms that pop up at the Olympics, but it turns out, one of the biggest fashion highlights for this year's games won't be visible to the public. Kim Kardashian just revealed that SKIMS is now the official brand behind the undergarments and loungewear worn by Team USA's athletes - and yes, the capsule collection created for the occasion will be available to shop, ASAP.
On Twitter, she posted the news writing, "Ever since I was 10 years old, I've heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied."
Of course, no announcement from the brand would be complete without a spectacular and eye-catching ad campaign, and a brand new one released alongside the news. The photos, which showcase the sports bras, briefs, bike shorts, tank tops, and other cozy items from the limited-edition drop, star actual members of Team USA, including Alex Morgan (soccer), A'ja Wilson (basketball), Scout Bassett (Paralympic track and field), Dalilah Muhammad (track and field), and Haley Anderson (swimming).
Considering these pieces are both fashionable and functional, we have no doubt they'll sell out quick once they hit , so it's worth signing up for the alerts so you can snag a few pieces for yourself.
This year's event is already shaping up to be pretty fashion-forward. ICYMI, Telfar Clemons, the designer behind the colorful, Oprah-approved bags that always sell out in seconds, also created the this year.