This Celeb-Loved Underwear Brand Is Launching a Massive Sale -- and InStyle Readers Get Early Access

This Celeb-Loved Underwear Brand Is Launching Its Biggest Sale Ever, and InStyle Readers Get Early Access

Everyone say “thank you, Parade.”
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Ashley Graham, Sydney Sweeney, and your favorite influencers all have one thing in common, and it's size-inclusive lingerie brand Parade (oh, and Shakira, too — ). Since its launch in 2018, founder Cami Téllez has flipped the script on what she calls "the American underwear story," doling out in recycled materials and sizes up to 3X. The brand's Summer Black Friday Sale starts tomorrow, but by some stroke of luck, we have an exclusive code that allows InStyle readers to shop it right now.  

Devout Parade followers know the company rarely offers markdowns, which makes our early access even more notable. When you use the code INSTYLE30, you'll receive 30 percent off sitewide. The last time the brand offered discounts this major was November 2020, and it's rolled out tons of new products since then, meaning this year's version is unquestionably its biggest sale yet. 

Prices start at just $6 for my personal favorite undies, the . You know I love a product when I write about it more than once, and this barely-there pair can only be described as heaven on earth. Its laser cut edges make it invisible under tight clothing, which any leggings-wearer would recognize as a feat. Other must-shop styles include the in Parade's sturdy-yet-soft Re:Play fabric, the seamless , and the , which is made from recycled fibers that feel as sexy as they look.  

The brand's newly-launched bras are also worth adding to your cart. The has quickly become my wear-everywhere garment of choice. Its flat-laying straps and band move with my body, whether I'm doing yoga or grocery shopping. I've even worn it on its own with a pair of high-waisted jeans for a vaxxed and waxed night out, and today, you can grab it for as little as $20. 

You have until midnight to shop before it opens to the public. When it does, it'll last through Monday, June 28. Speaking from experience, I'd recommend buying your favorite pieces fast — these babies are notorious for selling out. 

Best Underwear Deals

Credit: Courtesy
  • , $6–$7 with code INSTYLE30 (Originally $8–$10)
  • , $7 with code INSTYLE30 (Originally $10)
  • , $9–$11 with code INSTYLE30 (Originally $13–$15)
  • , $6–$7 with code INSTYLE30 (Originally $8–$10)
  • , $6–$9 with code INSTYLE30 (Originally $9–$13)
  • , $8 with code INSTYLE30 (Originally $11)

Best Bra Deals

Credit: Courtesy
  • , $20 with code INSTYLE30 (Originally $28)
  • , $22–$25 with code INSTYLE30 (Originally $32–$36)
  • , $21 with code INSTYLE30 (Originally $30)
  • , $22–$25 with code INSTYLE30 (Originally $32–$36)
  • , $20–$22 with code INSTYLE30 (Originally $28–$32)
  • , $24 with code INSTYLE30 (Originally $34)

Best Multipack Deals

Credit: Courtesy
  • , $28 with code INSTYLE30 (Originally $40)
  • , $24 with code INSTYLE30 (Originally $34)
  • , $54 with code INSTYLE30 (Originally $77)
  • $36 with code INSTYLE30 (Originally $52)
  • , $66 with code INSTYLE30 (Originally $94)
  • , $36 with code INSTYLE30 (Originally $52)
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